Those that have televisions and/or computers have no idea that children require censorship and parental restrictions hence they consume programming which is (In my opinion) completely inappropriate. I watched in horror as an eight year old spent hours viewing Youtube videos of adults playing Shoot to Kill video games… literally from morning until night. When he wasn’t watching or playing video games he was watching horror films. I can’t even watch stuff like that.
I realized that for the most part, the people of Peru are at least 20 to 30 years behind Americans in media education and awareness. Although unfortunately for most Americans, they know they are watching garbage but continue to do so anyways. (Much the same as knowledge that sugary or salty snacks and fast food are bad for us; most keep eating them despite the facts)
Misinformation and lack of education are huge predictors, for example, I was drinking green tea and my host asked me why I was using diet tea. The package even had a bikini clad torso on it. I told her that green tea was a healthy, antioxident with many useful benefits and that you would need to drink upwards of 10 to 14 cups per day for any sort of dietary affect. She refused to believe that one or 2 cups was indeed healthy and not harmful, and declined to accept my explanations until after I showed her proof from nutritional websites. (However, she still refused the tea when offered)
Almost all of the publicity and advertising in Peru features American (caucasian) models. The stores are full of cheaply made merchandise which mimics or badly copies the culture of the United States. Rozen instead of Frozen… Carz instead of Cars… and crackers called Kraps (Kraft?)
In general there doesn’t seem to be much of an “environmental awakening” here. People throw away trash in city parks and on the streets without a thought. Only the upperclass neighbourhoods are clean with proper bins for disposal. (mostly because of fear of fines) The taxis run on propane, liguid gas or diesel but strictly for economic reasons. The wave of awareness hasn’t hit the beaches of Peru yet… nor the mountains. In two and half months and over 40 towns and villages I have only seen about a dozen recycling bins. Plastic is quickly being adopted as the new luxury. Global ignorance gives way to marketers with corrupt agendas. While much of Europe and many industrialized countries are scrambling to refuse, reuse, reduce and re-invent, Peru is still in early adoption stages.
It would be nice to reverse that trend before any more damage is done. With a frighteningly fast rise in mining and deforestation (both legal and illegal) and massive dam and pipeline projects underway, it won’t be long before this beautiful country becomes a barren wasteland. For the moment many of its citizens remain uninvolved and oblivious to the dangers.
I realize that trying to spread the warning internally is useless. We need to send the message from the outside for it to be heard and adpopted. I have footage of all the problems… I’m now focused on trying to reach for solutions.
I’m open to hearing ideas from all of you. Please comment or message me directly – nonimovie(at)gmail.com
Also if you’d like to support my film effort you can do so here Peruvian Heartache Documentary
Best to all of you this holiday season and as we head into a new year, wishing you many blessings for 2016!
Alison (Noni) Richards